Aimee Viles was named vice president of New Media, Bravo Media. The announcement was made by Lisa Hsia, senior vice president of digital and new media strategy, Bravo Media. Viles will be responsible for supervising Bravo’s new media department, including all wireless, interactive TV, gaming, and other emerging media initiatives.
“We’re very happy to have Aimee join our team,” Hsia said. “She brings with her a unique skill set, knowledge on major market trends, experience with the latest technology for internet and mobile TV, and a fresh set of eyes to bring innovation to Bravo’s core audience.”
Prior to joining Bravo, Viles served as Director of Creative Services at Ensequence, a premiere provider of internet TV products and services, responsible for building revenue generating business services for programming and advertising partners and spearheading development for new business ventures. Her clients included NBC, Bravo, MTV, Nickelodeon, ESPN, GSN, Showtime, AETN, CNN, Nike, Ford, Sony, and Verizon. She also honed her skills at U.K.-based Vodafone, where she was responsible for content strategy and programming plans for the mobile provider’s internet applications and products.
Viles graduated from the Rochester Institute of Technology and resides in New York City.
Bravo Media — a global, multimedia content company – reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo’s television content serving as a blueprint for the multiplatform business, Bravo Media’s divisions are organic extensions, providing the network’s highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.