‘View’ No.1 in daytime female demos

Show averages 4.3 mil viewers for the week

Turns out the cable news nets weren’t the only beneficiaries from this year’s heated election campaign. The week of Oct. 27 saw ABC gabber “The View” reach No. 1 in key femme demos in daytime for the first time in the show’s 12-year history, averaging a 1.5 rating and 963,000 viewers in women 18-49.  

“View” averaged 4.3 million total viewers for the week, making it the show’s second-highest frame ever, with Wednesday (4.5 million) as the peak day.

“View” has been on a roll for the past few months as the presidential race heated up. Fueling the numbers were appearances by first lady-elect Michelle Obama, GOP contender John McCain and his wife, Cindy McCain. There were also fireworks from the heated discussions between the show’s pro-Obama hosts and its lone Republican, Elisabeth Hasselbeck.

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