TV Land is quickly establishing the look of an original-series network after greenlighting a second season of reality skein “She’s Got the Look.”
Announcement follows the net’s April decision to go forward with a second campaign for another original reality series, “High School Reunion.”
Premiering in 2009, season two of “She’s Got the Look” will be expanded from six to eight episodes, with Allison Grodner staying on as exec producer.
Since the series preem on June 4, an average of 633,000 viewers have been tuning in to watch “The Look,” which is focused on a modeling competition for women 35 and up. The audience number represents a 17% bump over TV Land’s total-day average.
The show’s viewers have a median age of 46, which fits the channel’s target objectives, with the other TV Land originals — “High School Reunion” and “The Big 4-0” — going after a similar demo.
“The show’s message of reinvention and the pursuit of lifelong dreams is something identifiable to our audience of 40- and 50-year-olds,” said TV Land prexy Larry W. Jones.