TV Azteca unveils telenovela channel

Azteca Novelas will broadcast 24 hours

MEXICO CITY — Mexican conglom TV Azteca unveiled its 24-hour telenovela satcaster channel at cabler convention Canitec, which ended April 25 in Mexico City.

The nation’s No. 2 broadcaster is taking Azteca Novelas, set to bow July 1, to the international market.

The channel will feature wall-to-wall telenovelas all day, every day, kicking off with hits including “Nada personal” (Nothing Personal) and “Mirada de mujer: El regreso” (The Gaze of a Woman: The Return).

Marcel Vinay, Azteca’s VP for international sales, says the channel will run six programs, repeated four times daily.

The exec says Azteca Novelas targets the Americas, and has had interest from Central and South America. The satellite carrying the channel also broadcasts to Europe, opening the door to the Spanish and Moroccan markets.

“Our telenovelas have sold in countries as far flung as Indonesia, making them productions that handle universal themes with which people anywhere can identify,” Vinay says.

Azteca has nearly 60 telenovelas at its disposal, totaling some 10,000 hours of content.

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