MOSCOW — Russia’s top TV entertainment group CTC Media is continuing its expansion, snapping Kazakhstan’s Channel 31 on April 1.
Programming schedule is 60% CTC content topped up with Kazakh programming and foreign content acquired for Channel 31.
CTC Media CEO Alexander Rodnyansky says, “Our local partners bring more than 15 years of television experience and will be a valuable asset as we seek to build the Channel 31 brand and capitalize on the development of this dynamic market.”
Broadcasting from the city of Almaty since 1992, the channel is the fourth-largest in Kazakhstan in audience share, averaging 7.1% in the second half of 2007. It targets audiences ages 6-54.
The territory’s TV advertising market is the third-largest among the countries of the former Soviet Union, behind Russia and Ukraine.
Expansion is the order of the day for Nasdaq-quoted CTC.
As well as its two established webs — the main CTC entertainment channel and femme-themed Domashny net — last month CTC bought another localnetwork, DTV, from Sweden’s Modern Times Group for $395 million. MTG is the leading shareholder in CTC Media.
Rodnyansky’s next target also looks to be in the East: a start-up station in the central Asian territory of Uzbekistan, skedded to go on air by the end of this year.