Patti Hassler going ‘Global’ for CBS

'60 Minutes' exec to push international brand

WASHINGTON — Patti Hassler, longtime executive editor of CBS’ “60 Minutes,” has been put in charge of an international effort to develop local versions of the newsmag and push “60 Minutes”-branded digital content.

Hassler will launch the franchising effort, dubbed “60 Minutes Global.” She will also focus on “new digital enterprises” and oversee the content produced by “60 Minutes” for cable nets and the Internet, including “60 Minutes” on Yahoo, CBS said.

“Patti, with almost 30 years at the broadcast, knows ’60 Minutes’ better than anyone,” said the show’s exec producer, Jeff Fager, in a statement. Hassler has been with the show since 1978, working extensively with correspondents Morley Safer and, until his death in 1991, Harry Reasoner. She also helped launch “60 Minutes II” in 1998.

Hassler will retain her title as exec editor while fulfilling her new duties, but Bill Owens, formerly senior broadcast producer for the show, becomes the new exec editor of “60 Minutes.”