Newman leads CBS’ soap marketing

Exec named VP of daytime programming

CBS has created an exec position in sudser marketing and tapped Michelle Newman to fill it.

Newman will serve as VP of daytime programming and marketing, reporting to CBS daytime topper Barbara Bloom.

She will head marketing efforts on behalf of the Eye’s four soaps, as well as quizzer “The Price Is Right.” Newman will also work with Bloom on programming issues.

Newman has been at CBS since 2003, serving as creative director for daytime on-air promotion. Before joining the Eye, she spent three years at ABC and four years at Fox cutting on-air promos.

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