Michael Bass returns to NBC

Exec named senior VP of strategic initiative

Michael Bass has returned to the NBC Universal fold, this time as senior veep of strategic initiative.

Reporting to NBC U CEO Jeff Zucker, Bass is tasked with spearheading corporate initiatives involving everything from content development to international expansion to digital growth.

Bass, a former “Today” exec producer who rejoined NBC U earlier this year, played a key role in developing NBC U’s plan to stage its early upfront sales presentation for the 2008-09 season, NBC U said. He’s working closely with NBC’s O&Os to develop programming and cross-platform sales opportunities around the 2009 Super Bowl telecast.

In announcing the hire, Zucker called Bass “a seasoned television executive with a deep knowledge of the business and this company.”

Bass returns to NBC U from CBS News, where he was senior exec producer of “The Early Show” and “CBS Morning News” for nearly six years. He previously worked with Zucker as a producer and exec producer of NBC’s “Today” in the early to mid-1990s. He also served as supervising producer of “NBC Nightly News with Tom Brokaw” from 1992-94 and as a producer on NBC’s Olympic telecasts in 1988 and 1992.

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