MEXICO CITY — Uber-conglom Televisa once again will be the dominant force coming to Mipcom from Mexico, bolstered by a diversified catalog and plans to increase coproductions in the European market.
Led by hot new drama “Terminals,” the web’s offerings extend to format sales, availability for local coproduction as well as consulting and specialist services.
“We have 50 years of doing daily programming, and we know how to translate that experience to other countries,” says Claudia Sahab, Televisa’s sales chief in Europe. “We want to move beyond just being a distributor to becoming a real player on the scene here.”
“The trend now is towards local productions,” she adds. Televisa has already entered the French market through local shingle JLA. Product includes the 2006 teen sudser “Postcode.”
Sahab notes that a new coproduction project based in Spain would be announced in Cannes. She explains how primetime shows in Europe are increasingly domestic skeins and how these local projects provide expanded access to markets and time slots.
All of this comes on the heels of the Sept. 25 launch of the web’s new interactive portals that will eventually provide on-demand access to Televisa’s near 500,000 hours of content through streaming or proprietary formatted downloads – all for free.
Vids will be equipped with DRM to sort out legal viewing by territory.
Another site is touted as set to become the world’s largest Spanish-language sports portal, with live matches and classic replays from Mexican and U.S. venues.
No. 2 broadcaster TV Azteca will be presenting its own raft of new dramas and telenovelas at Mipcom – even if eclipsed by Televisa’s deeper pockets, stronger star power and monster-sized library.
“Don’t Mess with an Angel” (Televisa)
“Dear Enemy” (Televisa)