JOHANNESBURG African satcaster GTV launched a budget package of channels last week, starting at $10, around half the price of its previous lowest-cost package.
GTV was launched in Africa, excluding South Africa, in July by London-based Gateway Communications, as a lower-cost alternative for consumers who cannot afford long-dominant South Africa-based pan-African satcaster MultiChoice.
The debut of four channels this month as part of its bouquet was also announced: G Africa dedicated to African-produced content from movies to soaps, drama and daily lifestyle and chatshows; G series for popular international series and sitcoms, G Kids for children’s entertainment; and an as-yet-unnamed documentaries and education channel.
GTV has invested $285 million in its rollout across Africa, and is already available in Kenya, Uganda, Botswana, Tanzania, Rwanda, Mauritius, Zambia, Ghana and Namibia, with its drive for subscribers based on providing affordable family entertainment and sports, particularly live soccer.
The new budget packages are G Home (nine channels at $10 a month), G Choice ($17.50 a month) and G Plus (21 channels at $35 a month). Channels available on GTV include BBC World, Al-Jazeera, Sky News, MTV Base, Zee Cinema, Nickelodeon, MGM, TV5 Monde, Fox Sports, G Sports and God. MultiChoice offers 50-plus channels but is significantly more expensive.
Julian McIntyre, founder and managing director of GTV, says he was most excited about G Home, “which would put high-quality TV entertainment unavailable on free-to-air on the continent within reach of millions more households in Africa.”