Greenberg to head new pay cabler?

Former Showtime exec emerges as frontrunner

Former Showtime exec Mark Greenberg has emerged as a frontrunner to head up the as-yet-unnamed pay cabler from Viacom, MGM and Lionsgate.

BusinessWeek first reported Tuesday that Greenberg is expected to be named CEO of the operation, which will launch with theatricals from the three companies as well as original fare.

Greenberg spent 17 years at Showtime, working in marketing, sales and affiliate relations — functions critical to the new channel’s launch. Exec, whose resume also includes a stint at pay TV behemoth HBO, left Showtime in March 2006 after clashing with cabler CEO Matt Blank, the magazine said.

Viacom declined comment on the Greenberg report, while Greenberg would not return calls. But sources familiar with the new channel said they believed there was validity to the rumors.

More TV

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    Former Showtime exec Mark Greenberg has emerged as a frontrunner to head up the as-yet-unnamed pay cabler from Viacom, MGM and Lionsgate. BusinessWeek first reported Tuesday that Greenberg is expected to be named CEO of the operation, which will launch with theatricals from the three companies as well as original fare. Greenberg spent 17 years […]

  • France goalkeeper Hugo Lloris catches the

    France vs Croatia World Cup Live Stream: How to Watch

    Former Showtime exec Mark Greenberg has emerged as a frontrunner to head up the as-yet-unnamed pay cabler from Viacom, MGM and Lionsgate. BusinessWeek first reported Tuesday that Greenberg is expected to be named CEO of the operation, which will launch with theatricals from the three companies as well as original fare. Greenberg spent 17 years […]

  • Who Is America Review

    TV Review: Sacha Baron Cohen's 'Who Is America?'

    Former Showtime exec Mark Greenberg has emerged as a frontrunner to head up the as-yet-unnamed pay cabler from Viacom, MGM and Lionsgate. BusinessWeek first reported Tuesday that Greenberg is expected to be named CEO of the operation, which will launch with theatricals from the three companies as well as original fare. Greenberg spent 17 years […]

  • Ricky Martin Versace American Crime Story

    Ricky Martin Signs With Maverick Management

    Former Showtime exec Mark Greenberg has emerged as a frontrunner to head up the as-yet-unnamed pay cabler from Viacom, MGM and Lionsgate. BusinessWeek first reported Tuesday that Greenberg is expected to be named CEO of the operation, which will launch with theatricals from the three companies as well as original fare. Greenberg spent 17 years […]

  • Harry Kane of England celebrates scoring

    Belgium vs England World Cup Live Stream: How to Watch

    Former Showtime exec Mark Greenberg has emerged as a frontrunner to head up the as-yet-unnamed pay cabler from Viacom, MGM and Lionsgate. BusinessWeek first reported Tuesday that Greenberg is expected to be named CEO of the operation, which will launch with theatricals from the three companies as well as original fare. Greenberg spent 17 years […]

  • The Crown Season 2

    Storming the Emmys: Netflix, Amazon and Hulu Edge Out Networks

    Former Showtime exec Mark Greenberg has emerged as a frontrunner to head up the as-yet-unnamed pay cabler from Viacom, MGM and Lionsgate. BusinessWeek first reported Tuesday that Greenberg is expected to be named CEO of the operation, which will launch with theatricals from the three companies as well as original fare. Greenberg spent 17 years […]

More From Our Brands

Access exclusive content