Fox Cable Networks ups Hopkins

Exec to head affiliate sales and marketing

Fox Cable Networks has promoted Mike Hopkins to president of affiliate sales and marketing, putting him in charge of 33 national and regional cable networks, led by FX.

Last month, Hopkins, 40, engineered a noteworthy deal, signing Comcast Corp. to buy the Big 10 Network after more than a year of tough negotiations over the license fee. Hopkins worked out an arrangement that allowed Comcast to move the Big 10 Network off expanded basic next spring in the markets where the conference has teams, shifting the channel to digital basic, one of the clauses that led Comcast to sign the agreement.

Hopkins said the complicated deal also includes video-on-demand and high definition for a number of events, as well as streaming video on Comcast’s Web sites and wireless delivery of Big 10 material to cell phones.

An 11-year veteran of the Fox Cable Networks, Hopkins rose through the system, becoming VP of affiliate sales in June 1999 and senior VP in 2003. He took over as executive VP of the department in April 2007, succeeding Lindsay Gardner, who ankled to become a director with Media Tech Capital Partners, an investment bank.

Based in Los Angeles, Hopkins reports to Tony Vinciquerra, president and CEO of Fox Cable Networks.

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