In its major Mipcom presentation on Tuesday evening, Endemol unveiled new global format “20Q” — and sold its first 65 segs straight-off-the-bat to Spanish terrestrial broadcaster Antena 3.
“20Q” is a modernized studio version of the family parlor game 20 questions, in which three studio contestants and a computer called “Q,” which has a strong sideline in sarcastic comments, battle to be the first to guess an item’s identity in 20 or fewer questions.
The gamer is inspired by Mattel’s handheld electronic game, which has sold 16.5 million units, Endemol said.
It’s no coincidence that Endemol’s big new format at Mipcom turned out to be a gamer.
The major talking point among buyers at the trade fair remains the world’s credit crunch and the effect it will have on budgets at broadcasters in Europe and beyond. But as Mipcom hit its midway mark Tuesday, and financial markets began to settle, many buyers were talking up a spate of simple gamers, often with large cash prizes, being offered by format companies here.
At Cannes, Endemol is selling a second back-to-basics quizshow format, the mock casino show “Spinstar,” in which contestants’ general knowledge is tested with the help of a massive five-reel, Las Vegas-style jackpot machine.