CANNES — Disney Media Networks Latin America and Terra, the largest Internet company in the region, have expanded their content alliance and launched a new “Catch Up” service for Disney dramas on Terra TV.
Announced Tuesday at Mipcom, the second year of the Disney-Terra partnership will allow Internet users to access episodes of series right after their first exhibition on pay TV.
Content will be available free for seven days and will then be available again on-demand after airing on free TV.
Series available as part of the service will include “Lost,” “Desperate Housewives,” “Grey’s Anatomy” and “Scrubs.”
Fernando Madeira, Terra Latin America prexy, said the new offering would drive online advertising revenues for Terra TV, which boasts eight million unique users per month.
Terra Latin America has portals in 18 countries and around 60 million unique visitors monthly.
New programming on Terra TV will also include Disney films such as “The Incredibles,” “King Arthur” and “Flight Plan.”
“One of our key strategies is to expand, support and simplify the consumer’s access to our content, embracing new technologies that help us create and distribute our programming through all platforms,” said Diego Lerner, Disney Latin America prexy.