Creative Artists Agency is popping the bubbly: The tenpercentery has signed Moet & Chandon as a corporate client.
Champagne maker is turning to the agency’s marketing department to devise ways to use entertainment to promote the company’s products.
That could range from sponsoring major events and putting the champagne in celebrity hands to the production of original content.
“We look forward to using our experience and relationships to create new and unique opportunities for this beloved brand,” said CAA Marketing topper Lenny Stern.
In addition to the pair-up with CAA, Moet & Chandon will continue to work with Mediaplacement Entertainment for product placement and Nike Communications for its national public relations.
Moet & Chandon, owned by the Louis Vuitton Moet Hennessy luxury goods consortium, has teamed with Hollywood in the past, having served as the official champagne of the Golden Globes and other events.
CAA’s other corporate clients include eBay, Coca-Cola, Sprint, Mattel and Harley-Davidson.
Percentery owns a stake in marketing shop SS+K, while market researcher the Intelligence Group is a division of CAA.