In a move that bolsters its domestic distribution unit, CBS Films has named Bob Kaplowitz senior VP, general sales manager.

Kaplowitz will be responsible for overseeing the sales strategy for the company’s slate and will report to newly appointed head of domestic theatrical distribution Steven Friedlander.

Kaplowitz began his career in the Cleveland field office for United Artists before segueing to 20th Century Fox in Chicago, where he worked for 16 years as central division manager. In November 2000, he was recruited to become general sales manager at New Line Cinema, where he spent eight years working on “The Lord of the Rings” trilogy, among other films.

Friedlander lauded Kaplowitz for having “excellent relationships with exhibitors.”

Launched in 2007, CBS Films aims to develop and produce four to six movies a year with production budgets up to $50 million per film. The company’s development slate includes the Harrison Ford starrer “Crowley”; “Permission,” penned by Karen McCullah Lutz; and the romantic comedy “Plan B.”