Rivals EMI and Warner Music Group are extending their collaboration in South East Asia.

WMG will market and distribute (both physcially and digitally) EMI repertoire in Hong Kong, Indonesia, Malaysia, Singapore, Korea and Thailand.

Warner and EMI already have a relationship in India, the Middle East and North Africa where EMI markets and distributes Warner Music’s physical products.

“Warner has been able to utilize EMI’s first-rate infrastructure in parts of the world where our presence has been historically limited. With this agreement, EMI’s artists will now be able to fully leverage our South East Asian operations,” Lachie Rutherford, prexy of Warner Music Asia Pacific, said on Monday.

Buyout firm Terra Firma is currently trying to cut the more than $4 billion of debt it took on when it acquired EMI last year.

Separately, Warner Music Chinese Mandarin Group has appointed Sam Chen as chairman and CEO.

Returning to Warner Music after two years as managing director of Capitol/EMI Taiwan, Chen will be in charge of A&R, merchandizing, artist management and live events for Taiwan and China.

“Bringing these two key territories under strong unified management reflects the potential we believe exists in China and Taiwan,” said Rutherford. “Taiwan especially is a key repertoire source whilst the interconnecting Chinese and Taiwanese media means there is huge scope for co-ordinated region-wide campaigns.”