Best Buy plans to take full advantage of Thanksgiving-week shopping sprees, assigning a Sunday release date for Guns ‘N’ Roses’ first album in 15 years.

“Chinese Democracy,” which GNR leader Axl Rose started work on more than 10 years ago, is slated for an exclusive release Nov. 23 at the big-box retailer.

Best Buy reports sales to SoundScan on a Sunday-Saturday week, which means the release will debut with a full seven-day tally; most albums are released on Tuesdays and first-week sales reports are for five days.

Thanksgiving is historically the best time for superstar releases, and high expectations have been pinned on the long-gestating “Chinese Democracy,” which Interscope is releasing.

The Tuesday before the 23rd, Nov. 18, will see a deluge of superstar discs, led by Nickelback’s “Dark Horse” and the rock debut from “American Idol” winner David Cook. The Killers’ “Day and Age” will be released Nov. 25. It’s possible the Nielsen SoundScan report for the week ending Nov. 30 will have a very rare list of rock albums in the top three slots.

In only one week this year has any release topped 1 million in sales — Lil Wayne‘s “Tha Carter III” — and GNR, Nickelback and Beyonce appear to be the three candidates in line to add to that list. Their three albums are likely to top 2 million in sales by year’s end.

GNR fans will get their first taste of the band’s new material as the “Shackler’s Revenge” track appears in the “Rock Band 2” videogame and “If the World” plays over the credits in the Ridley Scott thriller “Body of Lies.”