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Orchard pacts with Sony/ATV

Deal includes hits by Joe Tex, Patsy Cline

Digital music distrib the Orchard will seek licensing in film, television and advertising and brand entertainment opportunities for master recordings owned by Sony/ATV Music Publishing.

Deal covers the world with the exception of North America.

Sony/ATV will initially deliver to the Orchard hundreds of albums by country and R&B artists from the Tree Prods., Masters Intl. and Hickory Records catalogs, which feature the labels Dial Records, Four Star, Hickory and Challenge Records.

Included are hits by Joe Tex, Patsy Cline, the Champs and Don Gibson. The Orchard will also market recordings by new songwriters, as well as previously unreleased tracks from established artists.

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