Leoni-Sceti named EMI Music CEO

Exec to lead turnaround at ailing division

With cleaning products exec Elio Leoni-Sceti confirmed as CEO of EMI’s recorded music division, Guy Hands will step away from running the company.

Hands becomes nonexecutive chairman of EMI, having completed the company’s organizational restructuring. Like Hands, whose Terra Firma purchased the music company last year, Leoni-Sceti has no music-industry experience.

For the past 16 years, Leoni-Sceti, 42, has worked for Reckitt Benckiser, a global producer of food, pharmaceutical and cleaning products. He is credited with helping the company strengthen its innovation and global branding. Over the past two years, as the company’s topper for Europe, he helped accelerate its growth throughout the continent.

EMI is hoping Leoni-Sceti can perform a similar feat at its record company, which has struggled with falling CD sales and slower-than-expected take-up in online and digital music sales.

Leoni-Sceti’s “career achievements and outstanding leadership qualities are ideally suited to ensuring that EMI is a successful business,” Hands said. “Elio joins at the right time to shape, drive and lead EMI to become the world’s most artist-focused and consumer-friendly music company.”

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