You will be redirected back to your article in seconds

Toshiba not ready to punt HD-DVD ad

Company still planning to air Super Bowl spot

Call it a Hail Mary pass.

Toshiba hasn’t let Warner’s recent Blu-ray endorsement derail plans to advertise its HD-DVD players during the Super Bowl. Toshiba decided to proceed with its 30-second spot touting the high-def format despite the setback.

It’s just the latest facet of Toshiba’s never-say-die approach: The manufacturer has been drastically slashing player prices, hoping to turn the format war in its favor.

More News

  • Robert Zemeckis

    Robert Zemeckis to Direct Adaptation of Roald Dahl's 'The Witches' (EXCLUSIVE)

    Call it a Hail Mary pass. Toshiba hasn’t let Warner’s recent Blu-ray endorsement derail plans to advertise its HD-DVD players during the Super Bowl. Toshiba decided to proceed with its 30-second spot touting the high-def format despite the setback. It’s just the latest facet of Toshiba’s never-say-die approach: The manufacturer has been drastically slashing player […]

  • Netflix Locks Up Deal for ‘Inside

    Netflix Locks Up Deal For ‘Inside the World’s Toughest Prisons’

    Call it a Hail Mary pass. Toshiba hasn’t let Warner’s recent Blu-ray endorsement derail plans to advertise its HD-DVD players during the Super Bowl. Toshiba decided to proceed with its 30-second spot touting the high-def format despite the setback. It’s just the latest facet of Toshiba’s never-say-die approach: The manufacturer has been drastically slashing player […]

  • Owen (CHRIS PRATT) and Blue face

    Box Office: 'Jurassic World: Fallen Kingdom' to Devour $130 Million in Debut

    Call it a Hail Mary pass. Toshiba hasn’t let Warner’s recent Blu-ray endorsement derail plans to advertise its HD-DVD players during the Super Bowl. Toshiba decided to proceed with its 30-second spot touting the high-def format despite the setback. It’s just the latest facet of Toshiba’s never-say-die approach: The manufacturer has been drastically slashing player […]

  • poses backstage during the Songwriters Hall

    Cara Hutchison Promoted to Vice President at Rogers & Cowan

    Call it a Hail Mary pass. Toshiba hasn’t let Warner’s recent Blu-ray endorsement derail plans to advertise its HD-DVD players during the Super Bowl. Toshiba decided to proceed with its 30-second spot touting the high-def format despite the setback. It’s just the latest facet of Toshiba’s never-say-die approach: The manufacturer has been drastically slashing player […]

  • Donald Trump

    Trump Meets With GOP Lawmakers as Outrage Over Family Separation Policy Grows

    Call it a Hail Mary pass. Toshiba hasn’t let Warner’s recent Blu-ray endorsement derail plans to advertise its HD-DVD players during the Super Bowl. Toshiba decided to proceed with its 30-second spot touting the high-def format despite the setback. It’s just the latest facet of Toshiba’s never-say-die approach: The manufacturer has been drastically slashing player […]

  • The End of the F***ing World

    'Little Boy Blue,' 'La Casa De Papel' Win Drama Prizes at Monte Carlo TV Festival

    Call it a Hail Mary pass. Toshiba hasn’t let Warner’s recent Blu-ray endorsement derail plans to advertise its HD-DVD players during the Super Bowl. Toshiba decided to proceed with its 30-second spot touting the high-def format despite the setback. It’s just the latest facet of Toshiba’s never-say-die approach: The manufacturer has been drastically slashing player […]

More From Our Brands

Access exclusive content