×

Time Warner to carry BabyFirst

Tot-targeted network secures cable coverage

Cable’s taking that whole “cradle-to-the-grave” strategy literally.

While upstart channel RetirementLiving TV continues to gain distribution, on the opposite end of life the infant-targeted BabyFirst TV has just secured some big-time cable coverage.

BabyFirst, which carries simple, educational fare for babies and toddlers, just signed a carriage deal with Time Warner Cable. Channel is already seen on DirecTV, Dish and several Comcast, Charter and AT&T systems. BabyFirst also is distributed internationally to more than 90 million homes.

The channel has some parents and pediatrician groups feeling uneasy, as the debate over how much TV babies should watch has been a fierce one. But BabyFirst TV says its child development programming is created under the guidance of education and pediatric experts.

Popular on Variety

More News

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • Media Company Formed Through Merger Given

    KKR-Backed German Media Conglomerate Takes the Name Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film has been given the name Leonine, it was revealed Friday. Fred Kogel, CEO of Leonine, said: “When choosing the new brand as our company name, the following aspects were decisive for us: it [...]

  • PERFECT LIFE

    San Sebastian: Leticia Dolera on Canneseries Winner ‘Perfect Life’

    SAN SEBASTIAN —  “La Casa de Papel” (“Money Heist”) may be the most seen of Spanish series this year. Leticia Dolera’s still-to-bow “Perfect Life,” however, is the most laureled, sweeping at April’s 2nd Canneseries TV festival both best series and best special performance for its female leads, Dolera herself, Celia Freijeiro and Aixa Villagrán, from [...]

  • Scattered Night

    San Sebastian New Directors Jihyoung Lee and Kim Sol Talk ‘Scattered Night’

    After taking the Korean Competition Grand Prize and the best acting award (Moon Seung-a) at the Jeonju Intl. Film Festival, “Scattered Night” now heads to San Sebastian’s New Directors selection. An intimate portrayal of a family whose members are deeply isolated from one another, the film follows two parents overwhelmed by their responsibilities, their own [...]

  • WEST HOLLYWOOD, CALIFORNIA - SEPTEMBER 18:

    Billie Eilish Tells Crowd She Plans to Tour Behind... Her 2017 EP

    Okay, so it may just have been a way to get some crowd members who were dead-set on calling out requests off her back. But she seemed to mean it. At a show for SiriusXM and Pandora at L.A.’s Troubadour club Wednesday, Billie Eilish made an interesting vow to the crowd: She plans to tour [...]

  • Johnnie To Quits Taiwan Golden Horse

    Johnnie To Quits Golden Horse Awards as China Builds Pressure

    Leading Hong Kong film maker Johnnie To has dropped out of the Golden Horse Awards, where he was set to be president of the jury deciding the prize winners. The awards, which take place in and are organized from Taiwan, have long been considered the most prestigious prizes in Chinese-language cinema. However they are currently [...]

More From Our Brands

Access exclusive content