Organizer shakes up Japan CoFesta

Monthlong event brings local content to world

TOKYO — CoFesta, an umbrella org that runs 15 media-related events and markets skedded from Sept. 30-Oct. 28, has announced changes for its second edition.

Formally called Japan Intl. Content Festival, CoFesta brings Japanese content to the world in one big, monthlong package, including music, comicbooks, games, TV shows and pics, culminating with its centerpiece event, the Tokyo Film Festival, which runs Oct. 18-26. The sked is 11 days shorter than last year’s 40 days.  

CoFesta exec producer Yutaka Shigenobu, chairman of TV production house TV Man Union, told reporters on Wednesday that despite attendance of 800,000 at last year’s Co-Festa events, “A lack of coordination means that international exchange wasn’t all we had hoped for.”

To facilitate that exchange, this year CoFesta plans to set up an information center in Omesando — a trendy, centrally located Tokyo neighborhood where foreign visitors can easily access info to CoFesta activities, as well as tourist spots in and around Tokyo. 

CoFesta kicks off Sept. 30 with Ceatec Japan, a five-day showcase for digital content companies, at the Makuhari Messe event space.

Among other key events are the Tokyo Game Show (Oct. 9-12), Tokyo Asia Music Market (Oct. 14-17), Japan Anime Collaboration Market (Oct. 17-18), Tiffcom pic and TV market (Oct. 22-24), Intl. Drama Festival in Tokyo (Oct. 22-23), Japan Prize 2008 Intl. Contest for Educational Media (Oct. 22-28), Digital Contents Expo 2008 (Oct. 23-26) and the Tokyo Film Festival (Oct. 18-26).

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