You will be redirected back to your article in seconds

‘Rock of Ages’ locks Broadway run

Shows will begin at Brooks Atkinson in March

“Rock of Ages,” the Off Broadway tuner that draws its score from a variety of 1980s rock hits, will jump to Broadway in the spring with a reduced pricing plan and in-seat cocktail service.

Show will sit out the industrywide January doldrums by shuttering at Off Broadway’s New World Stages Jan. 4, then begin Rialto perfs at the Brooks Atkinson Theater in March.

As many producers tout discounted tickets to encourage legit biz in what’s shaping up to be a particularly chilly winter, “Rock” arrives on Broadway with lower-than-usual pricetags already in place.

Tickets for the Rialto incarnation of the tuner will range from $46.50 to $99, with a top ticket price of $89 on weeknights and $99 for weekend perfs. (Most musicals on the Main Stem top out at around $120; “Billy Elliot” stretches up to $135.)

The Off Broadway production of “Rock” encourages a party vibe by allowing the crowd to bring drinks to their seats. (It’s original incarnation in Hollywood was in a nightbclub.) Producers aim to offer in-seat cocktail service at the Brooks Atkinson, turning the theater into the only Broadway venue to do so.

Landlord the Nederlander Org has OK’d the plan, but the exact logistics have yet to be determined.

The show’s Off Broadway cast includes Constantine Maroulis, Will Swenson and Kelli Barrett. Producer Matt Weaver expects the ensemble to remain largely the same, although Swenson is still deciding between “Rock” and “Hair,” another Off Broadway production getting a Broadway run next spring.

Weaver said capitalization costs for the transfer haven’t been nailed down yet, but the current production, sizable by Off Broadway standards, will fit with little tweaking into its Broadway space.

Book of “Rock” is penned by Chris D’Arienzo, who also has been tapped by New Line Cinema to write and direct a movie version of the musical. Plot centers on a young couple on the L.A. music scene who must overcome the obstacles of the rock ‘n’ roll lifestyle in order to be together.

Show incorporates familiar tunes from acts including Journey, Bon Jovi, Pat Benatar, Twisted Sister and Whitesnake. Kristin Hanggi (“Bare”) helms “Rock,” which has choreography by Kelly Devine.

Design team includes Beowulf Borritt (sets), Gregory Gale (costumes), Jason Lyons (lights) and Walter Trarbach (sound).

Weaver produces with Carl Levin, Jeff Davis, Scott Prisand and Corner Store Fund I in association with Janet Billig Rich, Hillary Weaver, Stefany and Simon Bergson, Charles Rolecek, Susanne Brook, Barry Habib, Israel Wolfson, Jennifer Maloney and Prospect Pictures.

“Rock” begins Broadway previews March 20 ahead of an April 7 opening.

More Legit

  • Laurie Metcalf, John Lithgow'Hillary and Clinton'

    Why John Lithgow Worried About Starring in Broadway's 'Hillary and Clinton'

    When Lucas Hnath first conceived of “Hillary and Clinton” in 2008, he was writing for and about a very different America. Now, a total reimagining of the show has made its way to Broadway with Laurie Metcalf and John Lithgow in the titular roles. At the opening on Thursday night, the cast and creatives talked [...]

  • Three Sisters review

    London Theater Review: 'Three Sisters'

    Ennui has become exhaustion in playwright Cordelia Lynn’s new version of “Three Sisters.” The word recurs and recurs. Everyone on the Prozorov estate is worn out; too “overworked” to do anything but sit around idle. Are they killing time or is time killing them? Either way, a play often framed as a study of boredom [...]

  • Patrick Page, Amber Grey, Eva Noblezada,

    'Hadestown' Took 12 Years to Get to Broadway, but It's More Relevant Than Ever

    When “Hadestown” was first staged as a tiny, DIY theater project in Vermont, those involved could never have predicted that it was the start of a 12-year journey to Broadway — or how painfully relevant it would be when it arrived. At Wednesday night’s opening at the Walter Kerr Theatre, the cast and creatives discussed [...]

  • Hillary and Clinton review

    Broadway Review: Laurie Metcalf and John Lithgow in 'Hillary and Clinton'

    If anyone could play Hillary Clinton, it’s Laurie Metcalf – and here she is, in Lucas Hnath’s “Hillary and Clinton,” giving a performance that feels painfully honest and true. And if anyone could capture Bill Clinton’s feckless but irresistible charm, that would be John Lithgow – and here he is, too. Who better to work [...]

  • Hadestown review

    Broadway Review: 'Hadestown'

    “Hadestown” triggered a lot of buzz when this wholly American show (which came to the stage by way of a concept album) premiered at Off Broadway’s New York Theatre Workshop in 2016. Arriving on Broadway with its earthly delights more or less intact, this perfectly heavenly musical — with book, music and lyrics by Anaïs [...]

  • Burn This review

    Broadway Review: Adam Driver, Keri Russell in 'Burn This'

    The ache for an absent artist permeates Lanford Wilson’s “Burn This,” now receiving a finely-tuned Broadway revival that features incendiary performances by Adam Driver and Keri Russell, playing two lost souls in a powerful and passionate dance of denial. AIDS is never mentioned in this 1987 play, yet the epidemic and the profound grief that [...]

More From Our Brands

Access exclusive content