The Broadway League has launched the Broadway Concierge and Ticket Center, part of its effort to beef up customer service and make the Rialto more accessible to new ticket buyers.

Located in the Times Square Information Center, the concierge desk will dole out Broadway info in six languages and help customers pick a show to see. Maps, guides and advice on area hotels and restaurants also are being offered.

At noon Wednesdays at the center, Sirius XM Radio will present “Sirius Live on Broadway,” a live program of interviews and perfs with legit creatives.

Theatergoers also can sign up for Audience Rewards, the customer loyalty program for regular ticket buyers maintained by the League, the trade association of legit producers and presenters.