Big, small screens boost Broadway

'Mamma' benefits from movie, 'Blonde' from TV

In a week when most Broadway shows saw sales dip, the pair to post the largest gains both had current ties to the large or small screen.

“Mamma Mia!” ($982,823), benefiting from a big-budget ad campaign for the movie adaptation that opens Friday, and “Legally Blonde” ($772,920), the focus of a reality casting skein currently airing on MTV, each rose by more than $70,000 at box office.

Both jumps stood out in a frame in which most productions saw sales slip, and the handful to rise didn’t do so by much.

Total box office slid about $450,000 to $18.4 million for 30 shows reporting (or $19.4 million including estimates for “Young Frankenstein”), with the July 6 closing of “Les Liaisons Dangereuses” contributing to the shortfall.

Largest tumble of the sesh was taken by “Mary Poppins” ($848,216), down more than $100,000, with “Monty Python’s Spamalot” ($580,037) off by more than $75,000. Both “Chicago” ($468,098) and “Cirque Dreams: Jungle Fantasy” ($479,811) slowed by more than $50,000, and “November” ($256,268) dropped around $45,000.

In general, though, most declines weren’t dramatic.

Only new show in the mix, “[title of show],” brought in $163,916 in its first full week of previews, playing to houses averaging 52% of capacity. Small-scale tuner opens Thursday.

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