FremantleMedia Enterprises (FME) has inked a multiyear production deal with Singapore’s Media Development Authority (MDA) that commits both partners to invest in multimedia TV projects.
The deal, announced at MipTV, is expected to generate $12 million over the next two years.
The two parties previously collaborated on lifestyle skein “Kylie Kwong: My China,” which followed the Australian-born Chinese chef as she toured the culinary delights of the middle kingdom .
Deal will see the creation of commercially branded multiplatform content with an Asian flavor for international auds.
“We want to pare the creative talent in the U.K., U.S. and Australia, even continental Europe, with the local production talent in Singapore,” said FME chief exec David Ellender. “It could be very interesting and is certainly unique.”
Discussions are already under way as to what will be the first projects to emanate out of the strategic partnership, with a second series of Kylie Kwong likely to be one of the selected projects.
“When you talk about Asia you’re talking about half the world’s population, and Singapore is right in the middle of them,” said MDA chief exec Dr. Christopher Chia. “With Fremantle’s extensive distribution reach, Singapore’s award-winning talent and our ability to tell compelling Asian stories right from the heart of Asia, there is excellent synergy to develop strong commercial hits.”
FME and MDA execs will jointly select the projects to invest in from Singapore-based producers, with FME retaining distribution rights across all platforms around the world.