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FDC launches publicity campaign

33 up-and-coming directors to be featured

HONG KONG — Hong Kong’s Film Development Council is to launch a publicity campaign featuring 33 up and coming local directors.

It will also organize delegations of executives to territories once considered Hong Kong cinema’s prime export markets.

Moves were announced Wednesday as the FDC gave further details about its Hong Kong Film: New Action outreach campaign that it announced last month (Daily Variety, Nov. 24).

The overseas visits are intended to shore up falling sales of Hong Kong films by raising awareness among film buyers. The campaign has a budget of HK$4 million ($516,000) and is scheduled to run to March.

The same month, FDC will organize seminars and networking sessions during FilMart to link selected helmers with producers from the four targeted territories.

“Our film industry has an abundance of talents,” said FDC chairman Jack So. “We hope that the project will help them open up more opportunities and new markets.”

The FDC has also commissioned a study of the film markets in Taiwan, Singapore and Malaysia, which will be made available to local film companies

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