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Emmy Rossum speaks for Pinkitude

MGM to donate 5% of apparel line's sales

MGM has inked thesp Emmy Rossum to serve as the spokeswoman for its new Pinkitude line of apparel inspired by MGM’s “Pink Panther” franchise. Lion is donating 5% of Pinkitude sales to the Susan G. Koman for the Cure breast cancer research org.

First Pinkitude-branded store is set to open on L.A.’s Melrose Avenue next week. Rossum will tubthump the brand and promote breast health awareness among young femmes.

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