Deluxe returns to New York roots

Film processor expands to West Village

Deluxe returned to its Gotham roots on Thursday, hosting a ribbon-cutting at its new West Village shop before a crowd of notables, including Mayor Michael Bloomberg, the Coen brothers, Brett Ratner and Ron Perelman.

“I’m happy to be here with all these big, major movie machers,” Bloomberg said. “Suddenly, I feel like I’m auditioning.”

The mayor delivered an alternately stirring and sardonic speech anchored in the film and TV scene, but also touching on immigration and the fabric of the city. Bloomberg mentioned that Deluxe was founded in 1915 in Fort Lee, N.J., as the Fox Film Corp.

“London and Chicago are mosaics, but New York is a mixture,” he said, referring to what draws filmmakers and others to the city. People of different socioeconomic, ethnic and religious backgrounds mingle on streets and subways, Bloomberg added, so “There’s nothing strange about strangers in New York.”

To the mixture will be added Deluxe’s two-floor operation on Hudson Street in the same building that houses the New York Review of Books. About 50 staffers will provide film processing, digital intermediate and services consistent with those at Deluxe’s seven other worldwide locations. A screening room will seat about 40.

Also on hand to enjoy the sun-splashed views of Lower Manhattan were city film commissioner Katherine Oliver, her state counterpart Pat Kaufman, producer Anthony Bregman, producer and Tribeca co-founder Jane Rosenthal and IFP chief Michelle Byrd.

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