France’s Canal Plus Group has extended Canal Plus On Demand, its catch-up TV service, to include all the French and European films pre-bought by Canal Plus.
Announced Friday, the arrangement follows a deal struck between Canal Plus and France’s powerful producers and directors associations Le Blic, L’ARP, Le Bloc, the APC and UFP.
Launched in March, Canal Plus On Demand allows subscribers of the multichannel package Canal Plus Le Bouquet to access a wide selection of programming for repeat or catch-up viewing.
Canal Plus is offering its catch-up service free of charge, a key factor in driving usage.
Remuneration for film rights holders will be based on the pre-buy deal and number of clients who view the films using the catch-up service.
Subscribers will be able to catch up with the French and European films throughout their broadcast run on Canal Plus.
The three-year deal, which begins in September, will facilitate viewership of a swathe of Gallic pics via catch-up, a key driver of legal video-on-demand in Europe.
In 2007, Canal Plus ploughed E160.28 ($253.1 million) into pre-buys of 140 French films.