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LONDON — Short film label Future Shorts has appointed David Bradford to the new role of managing director.

Bradford was previously senior advisor for the BBC Trust and head of strategy and ventures for the Music of Black Origin Awards. He has also worked for London superclub Ministry of Sound and EMI.

Bradford, who will report to director Fabien Riggall, starts work immediately.

Bradford joins U.K.-based Future Shorts as it gears up for the Feb. 13 soph edition of its innovative Secret Cinema screening series.

Secret Cinema aims to put the mystery and excitement back into cinema by revealing the location of a screening and a clue about which film will be shown, on the morning of the event.

Locations could be anything from a city farm, derelict theater, 5-star hotel car park, rooftop or graveyard while the films will vary from special previews to classics and cult favorites.

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Last month Gus Van Sant’s “Paranoid Park” was screened in a disused railway tunnel in south London complete with indoor skate park and installations inspired by the film.