BAFTA generates low ratings

Awards ceremony marred by sound problems

The BBC’s telecast of the BAFTA film awards, marred by sound problems in the opening minutes, failed to generate big ratings.

Despite a big contingent of Hollywood stars at the ceremony, BBC1’s coverage of the kudos managed to attract only 3.5 million viewers — a 14.2% share — in the first hour of proceedings. (Last year’s awards drew 3.9 million.)

Some 2.9 million watched the second leg of the ceremony, down from last year’s 3.4 million.

The opening minutes of the telecast, produced by Whizzkid Entertainment for the BBC, was noticeable for poor sound quality. The night’s host, British chatshow presenter Jonathan Ross, struggled against a pronounced echo that took several minutes to resolve.

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