Screenvision runs with ‘UltraMarathon’

Film unit expands alt programming division

Heading into the next lap in its race to become a large-scale distrib, in-theater ad network Screenvision will distribute “UltraMarathon Man: 50 Marathons, 50 States, 50 Days.”

Screenvision is expanding its alternative programming division with the doc; it’s previously dabbled in distribution with last year’s “Mets at the Movies” and the more recent “La Scala Opera Series.”

Those ventures were small potatoes by comparison: “UltraMarathon Man” will go out to more than 170 theaters nationwide (the Mets initiative played at a few Gotham theaters, and the operas went out to 48 theaters, max). The alt-programming division was created to attract auds to Screenvision’s partner theaters between blockbusters. “UltraMarathon Man” follows athlete Dean Karnazes through a race called the North Face Endurance 50. Outerwear and sporting equipment manufacturer the North Face is involved with the production.

“UltraMarathon Man,” directed by JB Benna, is produced by JB and Jennifer Benna (both of production company Journeyfilm) and will be available to Screenvision’s exhibitor partners starting July 31.

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