Two of ReelzChannel’s top execs have ankled the cabler: Programming head Ian Valentine is out, as is marketing topper Patty LaVigne.
Replacing both of them is Terry O’Reilly, who will now oversee all of movie-centric ReelzChannel’s programming, marketing and on-air promo in the newly created position of executive vice president and general manager.
Valentine’s and LaVigne’s departures come just five months after co-founder and president Rod Perth resigned his position at the channel.
O’Reilly moves over to the network from Hubbard Broadcasting, a division of ReelzChannel owner Hubbard Media Group. He’ll report to Gary Thorne, president and COO of ReelzChannel.
“Because of our unique creative and physical assets we are able to be more ambitious and nimble in our programming,” Thorne said. “That requires a program development strategy and a management approach that differ from other cable networks. We’ve created this new position to capitalize on the advantage that our assets provide and to build on our success.”
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Thorne said O’Reilly was “the ideal executive for this position, with his extensive television and management experience.”
A vet of cable nets such as USA and GSN, Valentine joined ReelzChannel in 2006, prior to its launch that September. He had served as senior VP of programming and web content.
LaVigne, whose previous gigs include a stint at Fox Family Channel, was senior VP of marketing and creative services.
O’Reilly most recently served as president of Hubbard Holdings LLC; he first joined the company, based in Minneapolis/St. Paul, in 1998 as president of CONUS.
Before Hubbard, O’Reilly was senior VP of programming and production at The Weather Channel.
ReelzChannel produces movie-centric programming out of its downtown Los Angeles production facilities; the channel also has offices in New York and Minneapolis/St. Paul. Cabler, which launched in 28 million homes, recently added Time Warner Cable in Chicago to its distribution, and has more local cable system adds in the works this year.