Lumina transforms itself into Salt

Company focuses on packaging pics

U.K.-based sales company Lumina Films has renamed itself the Salt Co. to reflect its sharpened focus on packaging and financing international films.

Salt, a part of the Intl. Film Collective, will continue to be run by Samantha Horley as managing director, with Robert Bevan and Cyril Megret continuing as directors.

Originally founded in Spain as the sales arm of Latin American shingle Buena Onda, also part of the Intl. Film Collective, Lumina Films relocated to London in 2005. Since then the company, while still specializing in Latin American features such as Sergio Machado’s steamy 2005 love triangle pic “Lower City,” diversified its slate to take on projects from around the world, including the U.K.

“Salt is the essential element you need for anything,” Horley said. “It is distinct and emphatic. The repositioning will help us to build on our international credentials as a U.K.- based sales operation whilst bringing into focus the packaging and financing services that we are able to offer: the extra flavor we can add.”

The rebrand will also help Salt execs spread the message that the company is capable of financing, as well as selling, future projects.

Salt has a number of international projects in the works, including Rebecca Miller’s “The Private Lives of Pippa Lee,” for which it raised the coin. Salt handled market sales of Brit helmer Olly Blackburn’s “Donkey Punch” for Warp X, and Suroosh Alvi and Eddy Moretti’s doc “Heavy Metal in Baghdad” for multimedia shingle Vice.

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