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IFC ups Lisa Schwartz to exec VP

Exec to supervise operations of film initiatives

IFC Entertainment has upped Lisa Schwartz to exec veep of distribution, operations and business development.

Schwartz’s new duties include supervising operations of IFC’s multi-platform film initiatives: IFC in Theaters, Festival Direct and day-and-date VOD. She still reports to IFC prexy Jonathan Sehring.

Festival Direct is a new on-demand video service.

Schwartz will manage IFC brand strategies as the company looks to increase its presence in theaters as well as expand content across all media. IFC recently pacted for distribution with Blockbuster and its Movielink.com, Amazon Unbox and Apple iTunes.

“Lisa is taking the helm of IFC Entertainment’s business operations at a critical juncture in the growth of the company,” Sehring said. Schwartz was previously senior veep of sales and business development and handled IFC theatrical biz. Prior to that she was senior veep of national accounts and advanced services for Rainbow Media.

IFC Films was busy at Cannes in May, picking up Arnaud Desplechin’s “A Christmas Tale,” Olivier Assayas’ “Summer Hours,” Josh Safdie’s “The Pleasure of Being Robbed” and Anna Melikyan’s “Mermaid.”