×
You will be redirected back to your article in seconds

Hurd helping to green Hollywood

'Abyss' set producer on road to eco-awareness

If Gale Anne Hurd wants to, she’ll have her cake and eat it, too. That is, she wants to continue to produce hardware-heavy, action-packed tentpoles while also attempting to green Hollywood, one of the world’s least environmentally sound industries.

A fourth-generation Californian, Hurd asserts her home region has devolved. Scores of overwatered, overfertilized golf courses have unnaturally altered the delicate desert ecosystem in Palm Springs, while the San Fernando Valley’s once-historic acres of citrus groves have given way to today’s concrete jungle.

While producing one of her best-known films in 1989, Hurd’s conscience was stirred.

“After I made ‘The Abyss,’ I became an avid scuba diver,” she says. “I began to see the degradation of the oceans from pollution, runoff and overfishing. I became an advocate for the ocean and evolved from there.”

That evolution included actively greening her habits, deprioritizing comfort and cost in the process.

“Setting the thermostat higher in summer and lower in winter — that’s the tough one,” she laughs. “I own some commercial and industrial real estate, and we’re installing a lot of solar. I plan to do that with my house as well. It really is a viable technology now.”

But Hurd is not satisfied to limit activism to her home life. At Vertical Wine Bistro, her Pasadena restaurant, she ensures that chef Sara Levine practices a sustainable business. Hurd has also served on the boards of the Waterkeeper Alliance, Heal the Bay and Global Green USA — just a few of the orgs she has worked with during her years as an activist.

With this month’s release of “The Incredible Hulk,” the producer is showing Hollywood that film sets can be as green as the pic’s titular character.

“From the very beginning, Marvel, Universal, Edward Norton and I were all focused on making (‘Hulk’) a very green production,” she says. “One of our very first pre-

production meetings with department heads was a green meeting.”

Reducing carbon footprint

On-set efforts ranged from drastically decreased use of plastic utensils and water bottles to hiring an environmental consultant. As a result, “Hulk” will be the first major motion picture with the Environmental Media Assn.’s Green Seal (based on criteria of how to green film sets) added to its credits.

“People in the industry really understand how powerful their role modeling can be,” says EMA prexy Debbie Levin, who calls Hurd “one of the greenest producers in Hollywood.”

Hurd looks forward to a day when the world — especially Hollywood — accepts environmental awareness as a lifestyle necessity.

“A lot of these things are more difficult,” she declares. “But when everyone is on the same page, we’ll find better ways.”

More Film

  • Noah CentineoNickelodeon Kids' Choice Awards, Show,

    Kids’ Choice Awards 2019: JoJo Siwa, Noah Centineo Take on Bullying

    This year’s Nickelodeon Kids’ Choice Awards was full of positivity and encouragement to be yourself. DJ Khaled, known for his upbeat mantras, hosted the 32nd annual awards ceremony alongside JoJo Siwa at USC’s Galen center. Siwa accepted the award for favorite social music star. Siwa said in her acceptance speech, “I get hated on every [...]

  • Us Scriptwriter and Film-maker Larry Cohen

    Larry Cohen, Cult Horror Writer-Director of 'It's Alive,' Dies at 77

    Larry Cohen, best known for his work as a B-movie producer and director in the ’70s and his later work in screenwriting, has died. He was 77. Cohen’s friend, actor and publicist Shade Rupe, confirmed the news, which was announced in a post to Cohen’s official Facebook page. Rupe said Cohen died in Los Angeles [...]

  • Captain Marvel

    Box Office: 'Captain Marvel' Shatters $900 Million Milestone

    Brie Larson’s “Captain Marvel” continues to do heroic business. In its latest box office milestone, the female-fronted superhero tentpole zoomed past $900 million in ticket sales worldwide. “Captain Marvel” brought in a mighty $87 million globally this weekend, including $52 million from international territories. It has now generated $589 million overseas for a global haul [...]

  • Us - Lupita Nyong’o - cr:

    Box Office: Jordan Peele's 'Us' Stuns With $70 Million Opening Weekend

    Talk about scary good. Universal’s “Us,” the second directorial effort from Jordan Peele, pulled off a stunning debut, generating $70 million from 3,741 North American locations. That haul is enough to land it the second-best opening weekend of the year behind Disney’s “Captain Marvel” ($153 million). The psychological thriller about a family confronted by a [...]

  • SHAZAM

    Film Review: 'Shazam!'

    In “Shazam!,” Zachary Levi brings off something so winning it’s irresistible. He plays a square-jawed, rippling-muscled man of might, with a cheesy Day-Glo lighting bolt affixed to his chest, who projects an insanely wholesome and old-fashioned idea of what a superhero can be. But he’s also playing a breathless teenage kid on the inside, and [...]

  • WGA Agents Contract Tug of War

    Showrunners, Screenwriters Back WGA in Agency Battle, Sides to Meet Again Tuesday

    More than 750 showrunners and screenwriters have backed the WGA’s battle against talent agencies taking packaging fees and other changes to the rules governing the business relationship between agents and writers. The letter of support issued Saturday is significant because of the immense clout showrunners and prominent screenwriters possess in Hollywood. Several showrunners had recently [...]

More From Our Brands

Access exclusive content