×
You will be redirected back to your article in seconds

Hurd helping to green Hollywood

'Abyss' set producer on road to eco-awareness

If Gale Anne Hurd wants to, she’ll have her cake and eat it, too. That is, she wants to continue to produce hardware-heavy, action-packed tentpoles while also attempting to green Hollywood, one of the world’s least environmentally sound industries.

A fourth-generation Californian, Hurd asserts her home region has devolved. Scores of overwatered, overfertilized golf courses have unnaturally altered the delicate desert ecosystem in Palm Springs, while the San Fernando Valley’s once-historic acres of citrus groves have given way to today’s concrete jungle.

While producing one of her best-known films in 1989, Hurd’s conscience was stirred.

“After I made ‘The Abyss,’ I became an avid scuba diver,” she says. “I began to see the degradation of the oceans from pollution, runoff and overfishing. I became an advocate for the ocean and evolved from there.”

That evolution included actively greening her habits, deprioritizing comfort and cost in the process.

“Setting the thermostat higher in summer and lower in winter — that’s the tough one,” she laughs. “I own some commercial and industrial real estate, and we’re installing a lot of solar. I plan to do that with my house as well. It really is a viable technology now.”

But Hurd is not satisfied to limit activism to her home life. At Vertical Wine Bistro, her Pasadena restaurant, she ensures that chef Sara Levine practices a sustainable business. Hurd has also served on the boards of the Waterkeeper Alliance, Heal the Bay and Global Green USA — just a few of the orgs she has worked with during her years as an activist.

With this month’s release of “The Incredible Hulk,” the producer is showing Hollywood that film sets can be as green as the pic’s titular character.

“From the very beginning, Marvel, Universal, Edward Norton and I were all focused on making (‘Hulk’) a very green production,” she says. “One of our very first pre-

production meetings with department heads was a green meeting.”

Reducing carbon footprint

On-set efforts ranged from drastically decreased use of plastic utensils and water bottles to hiring an environmental consultant. As a result, “Hulk” will be the first major motion picture with the Environmental Media Assn.’s Green Seal (based on criteria of how to green film sets) added to its credits.

“People in the industry really understand how powerful their role modeling can be,” says EMA prexy Debbie Levin, who calls Hurd “one of the greenest producers in Hollywood.”

Hurd looks forward to a day when the world — especially Hollywood — accepts environmental awareness as a lifestyle necessity.

“A lot of these things are more difficult,” she declares. “But when everyone is on the same page, we’ll find better ways.”

More Film

  • Once Upon a Time in Hollywood

    Cannes Film Review: Quentin Tarantino's 'Once Upon a Time...in Hollywood'

    It has been 25 years to the day since Quentin Tarantino’s “Pulp Fiction” premiered at the Cannes Film Festival, crystalizing a cinema revolution, and we have never looked back. Yet here’s one more QT anniversary, a bit less monumental but, in its way, as meaningful: It has been 10 years since the premiere of “Inglourious [...]

  • Quentin Tarantino's 'Once Upon a Time

    Quentin Tarantino, 'Once Upon a Time in Hollywood' Score Six-Minute Standing Ovation at Cannes

    Twenty five years after Quentin Tarantino took Cannes by storm with “Pulp Fiction,” the maverick director returned with “Once Upon a Time in Hollywood,” receiving a six-minute standing ovation at Tuesday’s glittering premiere. It’s one of the longest such receptions at this year’s festival, which has been building up to the moment when Brad Pitt [...]

  • 'Once Upon a Time in Hollywood':

    'Once Upon a Time in Hollywood': First Reactions Pour in From Cannes

    Reactions to Quentin Tarantino’s “Once Upon a Time in Hollywood,” which premiered Tuesday evening in Cannes, have started flooding Twitter, and critics are excited, to say the least. The movie, starring Brad Pitt, Leonardo DiCaprio and Margot Robbie, is set in 1969 Hollywood against the backdrop of the Manson murders. DiCaprio plays washed-up TV star [...]

  • AMMAN, JORDAN - MAY 13: Naomi

    After Hosting 'Aladdin' 'Star Wars' and 'Dune' Jordan Ups Production Rebates (EXCLUSIVE)

    Jordan is raising its cash back rebate for film and TV productions from 20% to 25% after recently hosting Disney’s ‘Aladdin,’ “Star Wars IX, The Rise of Skywalker,” and the Denis Villeneuve-directed “Dune” reboot. Concurrently, the kingdom, which provides one of the few stable environments for filmmaking in the Middle East, has reinstated the Jordan Film [...]

  • Benedict Cumberbatch stars in The Current

    Benedict Cumberbatch's 'Current War' Gets Awards-Season Release

    David Glasser’s 101 Studios is positioning the long-shelved and revamped “The Current War,” starring Benedict Cumberbatch and Michael Shannon, for an awards-season release in October. 101 Studios announced Tuesday that the film would open in limited release on Oct. 4, then go wide on the following weekend. The film presents the story of the “war [...]

  • Just Cause

    'Just Cause' Video Game Getting Movie Adaptation From 'John Wick' Writer

    “Just Cause” is the latest video game getting the movie treatment. Germany’s Constantin Film has acquired movie rights to the “Just Cause” video game franchise and hired “John Wick” creator Derek Kolstad to write the script. Constantin Film’s Robert Kulzer and Prime Universe Films’ Adrian Askarieh will produce the pic with Kolstad, who has written [...]

More From Our Brands

Access exclusive content