×
You will be redirected back to your article in seconds

Globo to launch Australian channel

Telenovela Channel aims at Spanish speakers

Latin American broadcasting behemoth TV Globo is overhauling its international sales strategy by planning a move into international syndication and expanding beyond the normal broadcast slots for its telenovelas to multiplatform distribution.

As part of that effort, overseas sales arm Globo TV Intl. announced here Wednesday that it will launch La Telenovela Channel in Australia and has sold hit telenovela “The Clone” to Star Hub’s Sensasi channel in Singapore.

La Telenovela Channel will target Australia’s 100,000-plus Spanish-speaking community, said Raphael Correa, head of international sales at Globo TV Intl.

On the eve of Mip TV, Globo TV announced that it had inked with French IPTV operator Neuf Cegetel for carriage of Globo TV Intl., its premier overseas feed that targets the huge ex-pat Brazilian population in France.

“Globo is famous for its telenovelas and its huge production volume; 90% of shows on TV Globo are Brazilian, and we produce 99% of that inhouse. But our offer is highly diverse: We make comedies, dramas and documentaries, as well as telenovelas,” Correa said at Mip TV.

TV Globo’s new gameplan envisages dicing up content according to distribution outlets.

“Some comedies might not play terrestrial broadcast but could land slots on niche comedy channels. Our Globo Doc series could be sold in shorter formats for the Internet and even shorter formats for mobile TV,” Correa said.

TV Globo’s push into an across-the-board sales portfolio was evident at its Mip TV presentation Tuesday of its current sales slate.

Highlights included staple sensual novela fare such as “Tropical Paradise,” but also sitcoms — “The Cleaning Lady” and “Under New Management” — and dramas, such as the favela-to-music-stardom series “Antonia.”

More Scene

  • Bebe Rexha

    Mumford and Sons, Sting, Ciara, Bebe Rexha Light Up Cannes Lions

    There was no shortage of excellent music at the 2019 edition of Cannes Lion. The international gathering of creatives drew top music brands – among them: Spotify, Live Nation, iHeartRadio, SiriusXM/Pandora, VEVO and Universal Music Group – and a slew of well-known acts to stages across the Croissette, to villas above the city and onto [...]

  • Patrick Wilson

    Patrick Wilson, Mckenna Grace on Scary Stories From 'Annabelle Comes Home' Set

    Tales of spooky occurrences on the sets of horror movies like “The Exorcist” and “Poltergeist” have circulated for years, and it looks like “The Conjuring” franchise is following in their footsteps in that regard. The cast of “Annabelle Comes Home” shared their unnerving stories from set at the film’s premiere on Thursday night at the Regency [...]

  • Donald Trump Chucky Childs Play

    'Child's Play' Stars on New Chucky's 'Creepy' Resemblance to Donald Trump

    At Wednesday night’s world premiere of the “Child’s Play” remake, it was obvious that evil doll Chucky — the star of seven films over three decades — had a little work done. And now he bears a striking resemblance to Donald Trump. “Oh, you caught that?” Aubrey Plaza asked Variety on the black carpet outside [...]

  • Cara Delevingne attends The Trevor Project's

    Cara Delevingne Recalls Producers Saying That Being Queer Will Hurt Her Career

    Hollywood may be celebrating LGBTQ Pride Month with displays of the rainbow flag and lots of talk about supporting diversity and inclusion, but Cara Delevingne says there’s still work to be done. “Behind closed doors, we are still being told, as I have, by powerful Hollywood producers that we can’t make it if we’re queer,” [...]

More From Our Brands

Access exclusive content