Festival sets Japanese TV mart

Drama Festival set for Oct. 20

The second Intl. Drama Festival will unspool on Oct. 20 and 21 at Spiral Hall in Tokyo and will bow the first Japanese TV drama mart, organizers announced on Tuesday.

 The fest, held under the aegis of the National Assn. of Commercial Broadcasters in Japan (Minporen), with support from the Ministry of Economy, Trade and Industry (METI) and the Visual Industry Promotion Organization (VIPO), will inaugurate a market for Japanese TV drama programming, to be held concurrently with content mart Tiffcom (Oct. 20-23).

The market will feature drama programming from Minporen members as well as pubcaster NHK. Aim for the 2009 edition is to expand to a wider range of TV content, including variety shows, docus and toons.

The All Nippon Producers Assn. is managing the market office.

The Japanese TV biz spends nearly 2 trillion yen ($20 billion) annually on TV production; foreign sales of all genres amounts to $100 million, with TV dramas accounting for only $30 million. Compared with Korea and China, industry and government support for TV drama sales is weak in Japan, fest organizers contend — a situation they intend to change with their first Japanese drama market.

 

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