LONDON — U.K. distrib-exhib Curzon Artificial Eye is partnering with paybox BSkyB for the first time to release Teuton-Turkish helmer Fatih Akin’s “The Edge of Heaven” simultaneously in theaters and on pay-per-view.
The pic, which travels between Germany and Turkey and follows the intersecting lives of a group of ordinary Germans and Turks drawn together by extraordinary events, will bow in U.K. cinemas on Feb. 22, the same day that it will be available for BSkyB’s 8.7 million subscribers through its Sky Box Office pay-per-view platform.
Pic will also be available for PC download through the Sky Anytime VOD service.
“The Edge of Heaven” will only be available to BSkyB users for a limited time. The paybox, a part of Rupert Murdoch’s News Corp. media empire, will work alongside Artificial Eye to market the pic’s U.K. release.
“Sky’s 8.7 million subscribers and cross-platform marketing support will expose ‘The Edge of Heaven’ to a much larger potential audience in the theatrical window than it otherwise would have had,” said Ian Lewis, director of Sky Movies and Sky Box Office.
Akin’s pic won the screenplay awards at last year’s Cannes and European Film Awards and is Germany’s rep for foreign language Oscar.