BERLIN — Organizers at the upcoming European Film Market in Berlin are again expecting record numbers this year as the global film industry mobilizes for the first major bazaar of the year.

More than 400 companies from 50 countries will participate in the mart, which runs Feb. 7-17 in Berlin’s Martin-Gropius-Bau exhibition venue and the EFM Exhibitor Offices.

More companies will be in attendance than in previous years. So far, 420 exhibitors have registered, including 44 new companies.

However, the total, for the first, includes 157 distributors, world sales companies and producers registered in the EU’s Media Program.

Last year, the EFM hosted some 260 companies from 46 countries. Not including the Media Program attendees, the figure is still up at 263.

The majority of companies attending are from Germany, the U.K., France and the U.S.

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In addition to the traditionally stronger showing of Western European firms, exhibitors from Asia and Eastern Europe are growing annually in significance, with companies from Macedonia, Romania and Chile participating for the first time this year.

Overall industry registration has also increased, up 10% over 2007, with 636 buyers registered to date, including a growing number of buyers from Korea as well as new companies from Argentina, Australia and the U.S.

This year’s EFM includes approximately 700 films, three quarters of which are market premieres.

In addition, 36 publishers and literary agencies have been selected to exhibit at the Frankfurt Book Fair stand as part of the mart’s “Books at Berlinale” initiative.

The “Latin American Works-in-Progress” section, a platform for new talent, is also boasting a record: more than 100 films from Latin America — many more than ever before — were submitted.

The EFM has selected 11 projects from Argentina, Brazil, Mexico, Colombia, Chile and Uruguay have been selected for presentation.

In conjunction with the Sundance Film Festival, some 45 films titles that will premiere at the indie fest in January will be showcased at the Berlin mart.