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SAN SEBASTIAN, Spain — Argentina will host a major new international film market in Buenos Aires in November 2009, as part of a drive to ramp up exports of Argentine and Latin American films.

Argentine film authorities are in talks with Cannes’ Marche du Film to collaborate on the event, Liliana Mazure, the new director of Argentina’s Incaa Film Institute announced Wednesday in San Sebastian.

The Cannes Market will offer know-how, Mazure said.

The Buenos Aires mart, which still lacks an official name, plans to invite 200-250 buyers — foreign sales agents, distributors and broadcast execs — to Buenos Aires with flights and accommodation paid, at least for the market’s first year, she added.

“These events have been tried before and dwindled. We have to put the market on the map from the get-go,” Mazure told Daily Variety.

Exact dates have yet to be fixed. But the market will run in the second half of November 2009 just after Argentina’s Mar del Plata Festival so execs can dovetail the two events.

Incaa will invite acquisition execs from Europe and Asian pubcasters, given Argentina’s burgeoning docu production.

“Argentinian production, especially of documentaries, has grown tremendously — to 90 fiction or docu features a year. We have to address international distribution. We have a small domestic market. And much Latin American production isn’t seen abroad,” she added.

(Charles Newbery contributed to this report.)