You will be redirected back to your article in seconds

Magnolia Pictures

Business model offers boffo benefits

Magnolia, the theatrical division of Mark Cuban and Todd Wagner’s 2929 Entertainment, continues to quietly flourish, benefiting from its flush backers and its vertically integrated partners (2929 Prods., cabler HDNet and Landmark Theaters). Indeed, when 2929 couldn’t get the price it wanted for high-profile Sundance pic “What Just Happened,” it landed in Magnolia’s lap.

The boutique distrib also has emerged as the sector’s top docu marketer, with “Gonzo” and “Man on Wire” both breaking $1 million at the box office. Another top grosser for Magnolia was “Flawless” ($1.2 million). And while it didn’t best the company’s previous top pics, the Demi Moore heist film remains one of the most profitable titles in Magnolia’s history, according to prexy Eamonn Bowles, thanks to extremely strong video-on-demand numbers.

“The VOD platform is the best paradigm we’ve come up with yet,” Bowles says.

B.O. CUME: $6.6 million

TOP PIC: “Man on Wire,” $1.2 million

TOPPERS: Eamonn Bowles, prexy; Tom Quinn, sr. VP, acquisitions; Jeff Reichert, sr. VP, marketing and PR

UP NEXT: “A Thousand Years of Good Prayers” (Sept. 19), “Humboldt County” (Sept. 26), “A Good Day to Be Black and Sexy” (Sept. 26), “What Just Happened” (Oct. 17), “Let the Right One In” (Oct. 24), “Splinter” (Oct. 31), “Special” (Nov. 21), “Timecrimes” (Dec. 5)

More Film

  • Robert Smith, Longtime Executive at DuArt

    Robert Smith, Longtime Executive at New York's DuArt Film Labs, Dies at 88

    Robert Smith, a longtime executive with New York’s DuArt Film Labs, died Jan. 11 in Montvale, N.J. He was 88. Smith spent some 62 years with DuArt, the film processing and post-production facility founded in 1922 in the penthouse of an automobile garage in Midtown. Smith rose to president of DuArt before retiring in 2015. [...]

  • Bird Box

    Los Angeles On-Location Feature Filming Surges 12.2% in 2018

    On-location feature filming in Greater Los Angeles expanded impressively in 2018, gaining 12.2% to 4,377 shooting days, according to FilmL.A. Production activity for feature films rose 15.5% to 1,078 shooting days during the fourth quarter, with 146 days coming from projects receiving California tax credits — including Netflix’s “Bird Box,” Quentin Tarantino’s “Once Upon a [...]

  • 'Ghostbusters': First Look at Jason Reitman's

    Watch the First Teaser for Jason Reitman's 'Ghostbusters' Sequel

    If there’s something strange in your neighborhood, it’s time to watch a teaser for Jason Reitman’s “Ghostbusters” forthcoming film. Sony Pictures released a first look at the upcoming movie, a sequel to the 1984 classic. The footage shows a glimpse of the memorable station wagon Ecto-1. The studio announced on Tuesday that the wheels are [...]

  • Anne Hathaway

    Anne Hathaway to Star in Robert Zemeckis' 'The Witches' (EXCLUSIVE)

    Anne Hathaway has closed a deal to star as the Grand High Witch in Robert Zemeckis and Warner Bros.’ “The Witches” adaptation. Variety first reported that Hathaway was holding the offer for both that and “Sesame Street,” and at the time, scheduling for both films were holding up dealmaking. With those issues settled, Hathaway is [...]

  • Film Ratings Overhauled in the U.K.,

    Film Ratings Overhauled in the U.K. With Tougher Restrictions on Sexual Content

    The body that oversees film ratings in the U.K. is tightening its age restrictions and giving movies with certain types of sexual content older age ratings. The British Board of Film Classification said the changes were in response to public demand after a consultation that took in the views of over 10,000 people in the [...]

  • The Hunchback of Notre Dame

    'Hunchback of Notre Dame' Live-Action Reboot in the Works at Disney

    Disney is in early development on a live-action “The Hunchback of Notre Dame” movie, based on Disney’s animated film and Victor Hugo’s 1831 novel “Notre-Dame de Paris.” Playwright David Henry Hwang is attached to write the script, with Mandeville Films and Josh Gad set to produce. Alan Menken and Stephen Schwartz will pen the music. [...]

More From Our Brands

Access exclusive content