Screen Gems sweetens Gluck pact

'Fired Up' director signs three-picture deal

Two weeks into the shoot of the Will Gluck-directed comedy “Fired Up,” Screen Gems has given the helmer a three-picture deal.

Company has sweetened Gluck’s pact on “Fired Up,” his feature directing debut, and has also set him to direct two more laffers.

Gluck will direct an untitled comedy in development at Screen Gems about a group of men whose plans for their Hamptons rental are upended when a woman rents one of the rooms.

Gluck also will direct “Virginity Rocks,” a co-production with Maxim magazine that’s being scripted by Melissa Carter. Pic is about a gorgeous transfer student who clings to virginity and gets all the school’s promiscuous girls to abstain as well.

Deal is Gluck’s second at Sony, where he recently signed an overall TV pact. His smallscreen credits include 20th Century Fox TV series “The Loop” and the WB teen drama “Grosse Pointe.”

“Fired Up” chronicles the adventures of two horny high schoolers who enroll in a two-week cheerleader camp in order to score with pompom-waving beauties.

“We want him to be our go-to guy for comedy,” Screen Gems prexy Clint Culpepper told Daily Variety.

While its slate continues to be dominated by fright, thriller and urban fare, Screen Gems will make comedies a priority as it ups its annual pic output.

Screen Gems is prepping “Maxim’s Mardi Gras” and made a deal to remake the 1994 German comedy hit “Maybe … Maybe Not,” about five gay friends who take in a spurned lothario.

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