Pampa revs Chevy branded film

Buenos Aires outfit to produce car racing pic

BUENOS AIRES — Argentina’s Pampa Films is revving up production with financing from advertisers and an expansion into television.

The Buenos Aires outfit, now in its second year, has partnered with General Motors and McCann-Erickson to produce a $2 million-$3 million pic about car racing that will feature the automaker’s Chevrolet brand.

“La leyenda” (The Legend) is a romantic action comedy based around TC 2000, a car-racing series held in Argentina . It is slated for release Aug. 7.

Sebastian Pivotto of TV series like Argentina’s version of “Desperate Housewives” is helming, based on a script by Alejandro Ocon and Chavo D’Emilio, the general creative director and co-chief exec of McCann-Erickson Argentina.

“Advertisers are looking for new ways to communicate other than conventional methods, and film is looking for new sources of financing,” says Pampa prexy Pablo Bossi, a former head of Disney-backed Patagonia Film Group.

Pampa Films, which made its debut last year with the B.O. hit detective caper “La senal” (The Sign), also is diversifying into TV in an effort to bring in a steady supply of cash for film productions.

Pampa is working on “High Dreams (Breaking Limits),” a 150-hour musical telenovela for teens set in Patagonia, and “Swindlers,” a 13-hour action tale loosely based on the hit conman film “Nine Queens.”

Buenos Aires’ the Latin Flower Co. is handling international sales.

Pampa also has lined up a four-film production deal with Argentina’s Telefe Cine, beginning with “Tango en Manhattan” (Tango in Manhattan) by Marcelo Pineyro (fest faves “Burnt Money,” “Kamchatka”). The shingle has enlisted Spain’s Tornasol Films in production of a $1.9 million feature, toplining Pablo Echarri . The Pampa-Telefe team-up brings together commercial success, marketing muscle and festival awareness.

Bossi, meanwhile, has produced commercial and fest hits like “Nine Queens” and Oscar-nommed “The Son of the Bride.”

The partnership is in line with Pampa’s strategy of producing in a variety of genres and seeking wide distribution at home and in world markets. The outfit has strong distribution potential because of its partnership with Spain’s Filmax Entertainment, which has a presence in Asia, Europe and North America.

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