Argentina: Fiction exports expanded

Mip Territory Reports

BUENOS AIRES — On the heels of a recent sale to the U.S., Argentina is expanding fiction exports, a movement that is spawning globally focused productions and greater competition.

The Latin Flower Co. is the newest sales company for the country’s comedies and dramas, joining Telefe Intl. and Dori Media Group.

“We are working with producers from the time of conceiving an idea (in order) to generate content that international markets need and that are of high quality, neutral and adaptable — that are global,” says Silvana D’Angelo, a former Dori and Telefe executive who created Latin Flower.

With a large concentration of indie producers, Argentina is a hot spot for “generating original stories that are attractive for audiences,” she says. “There is a creativity boom that can be capitalized on.”

Latin Flower is headlining its Mip portfolio with two series out of Pampa Films, a film producer entering TV with Patagonia-set musical telenovela “High Dreams (Breaking Limits)” and “Swindlers,” a 13-hour TV format based on conman film “Nine Queens.”

The search is for another “Lalola,” a fast-tempo comedy about a womanizer who’s turned into a woman. It has sold to more than 40 territories, with Sony Pictures Television picking up U.S. remake rights from Dori. It is only the second Argentine telenovela acquired for Stateside adaptation (after “Watch Over Me” for MyNetworkTV).

Latin Flower also is repping “The Two Lives of Mr. Pells,” from “Lalola” creator Underground Contenidos. A struggling actor is hired to step in as a news anchor after the real one goes into a coma following a fight with the network boss. He must uphold a relationship with his co-anchor despite her hatred for him and grapple with “Wag the Dog”-like stories.

“The audience wants a change,” says Underground head Sebastian Ortega. “Daily fiction has been repeating itself with everyday tales about life.”

Telefe is betting on “Taking Lives,” the tale of a forensic anthropologist fighting the human slave trade — and those trying to prevent him.

Networks continue to pick up older seasons of U.S. series for nonprimetime slots, with “Heroes,” “The Nanny” and “The Simpsons” posting strong results, as are entertainment formats and Latin American telenovelas.

Telefe has adapted FremantleMedia’s Japanese gamer format “The Hole in the Wall,” now a most-watched program, and is preparing a version of “America’s Got Talent,” also from Fremantle.

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