Sony asks audiences to ‘Prom’

Slasher film opens against 'Street Kings'

Screen Gems’ horror pic “Prom Night” and Fox Searchlight actioner “Street Kings” will be battling it out for the top spot on what’s looking like another timid frame as Hollywood gears up for the summer season.

“Prom Night” is tracking well with young females and might have the edge as it bows at 2,700 theaters.

Any opening in the mid-high teens would buck the weak trend for horror films this year. With the exception of “Cloverfield,” which has taken in $80 million, most pics in the genre have been busts. “The Ruins” has managed only about $10 million in its first week, while “The Eye” brought in $31 million, “One Missed Call” $26 million, “Shutter” $23 million and “Doomsday” only $11 million.

“Street Kings,” which 20th is distributing for Fox Searchlight at 2,467 locations, boasts a higher wattage cast but likely won’t do much more than match “Prom Night.” Pic, which stars Keanu Reeves, Forest Whitaker and Hugh Laurie, will appeal more to young males and older auds.

“Street Kings” has an R rating, while “Prom Night” is PG-13.

Based on weekday grosses, Sony’s leggy “21” will likely take No. 3 if it experiences another modest drop on its third weekend. Fox’s family pic “Nim’s Island” and Warner’s George Clooney starrer “Leatherheads” should land further back in the pack.

Also in the mix is Sundance player “Smart People,” which stars Dennis Quaid, Ellen Page and Sarah Jessica Parker. Miramax is bowing the dark comedy at 1,106 theaters.

In limited release, Sony Pictures Classics is putting out an English language version of Oscar nominated toon “Persepolis.” Pic will be at 136 playdates in the top 100 markets.

Overture bows “The Station Agent” helmer Thomas McCarthy’s follow-up “The Visitor” at four theaters.

Fox Searchlight bows elderly rocker docu “Young at Heart” at four theaters in Gotham and L.A.

 

Foreign fare

On the foreign front, with tentpole season just around the corner, studios opt for moderate-sized openings. “21” may wind up being the best bet with its first international launches set for Germany, Greece, Spain, Sweden and the U.K. at about 1,000 playdates.

Sony goes wider next weekend with expansions of the gambling thriller into Brazil, Italy and Russia.

“Horton Hears a Who!,” which has won the past two frames internationally, moves into the Czech Republic, Greece, Poland and Romania. The toon’s poised to join “10,000 BC” and “Jumper” as the third 2008 title among Hollywood releases to clear the $100 million mark overseas; its foreign gross as of Wednesday had hit $93 million.

Sony’s going day and date with “Prom Night” in Australia and Universal’s taking George Clooney’s “Leatherheads” into Italy and the U.K., though expectations for the latter aren’t particularly high given the football theme. Fox will also launch Martin Scorsese’s Rolling Stones docu “Shine a Light” in about 150 British locations in the first international showings. 

Fox is going day and date with “Street Kings” in several midsize markets including Indonesia, Malaysia, Thailand and Turkey.

Sony’s also opening its Mexican production of laffer “Casi Divas” in that market. Other launches include “How She Move” in Australia, “Into the Wild” in Mexico,” No Country for Old Men” in Malaysia and the Philippines and “Step Up 2 to the Streets” in France.

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