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TELEVISION

Work in a broadcast format that clearly identifies a brand and furthers its position

Scripted Series

MTV Networks Australia – Lowe & Rivet – “Welcome Snoop”

Unscripted Series

Unilever – BBH New York – “Gamekillers”

Toyota – Saatchi & Saatchi – “Big Bertha”

IBM – OgilvyEntertainment – “Business of Innovation”

Nike China – Wieden+Kennedy Shanghai – “Basketball Disciple – Kobe Mentu”

Special or one-time screening of entertainment production

MTV Network Australia – Lowe & Rivet – “Welcome Snoop”

MTV Exit – Colman Rasic Carrasco – “Different Lives”

Nike China – Wieden+Kennedy Shanghai – “Dare”

FILM

Short or feature-length film that incorporates a brand as an integral component

Freixenet – JWT Spain – “The Key to Reserva”

Nissin Food Product – Ground Tokyo – “Freedom Project”

eBay – Creative Artists Agency – “Force 1 TD”

Hasbro – Creative Artists Agency – “Transformers”

Eurostar – Mother – “Somers Town”

eBay – Creative Artists Agency – “Tobias_427”

Renault Germany – Nordpol+ Hamburg – “Teletheatre”

Documentary for theatrical or DVD release that integrates a brand into the storyline

IBM – OgilvyEntertainment – “Documentary Project”

Ogilvy & Mather – OgilvyEntertainment – “David Ogilvy: Original Mad Man”

Navista – Fathom Communications – Intl. LoneStar “Drive and Deliver”

GAMING

Website or banner that incorporates a brand as an integral component of a game

Gatorade – Element 79 – “Tiger Moonshot Game”

C3 Presents – Grow Interactive – “Big State Games”

U.S. Army & Xbox – McCann Universal – “Xbox Halo 3”

OfficeMax – TOY NY – “OfficeMax’s Elfyourself.com”

NIN – 42 Entertainment – “Year Zero Alternate Reality Game”

American Express – Digitas NY – “Tiger’s Scorecard Challenge”

Coca-Cola – Shift Control Media – “Happiness Factory”

Red Bull – Less Rain – “Red Bull Flugtag Flight Lab”

ONLINE

Video, movie, webisode or podcast that clearly identifies a brand and furthers its position

MTV Networks Australia – Lowe & Rivet – “Welcome Snoop”

Freixenet – JWT Spain – “The Key to Reserva”

L’Oreal – Kirt Gunn & Associates – “The Harry Situation”

NIN – 42 Entertainment – “Year Zero Reality Game”

Adidas — Ogilvy Shanghai – “The Rook Campaign”

HBO – BBDO New York – “Voyeur”

Sony Marketing – GT INC. – “REC YOU”

MUSIC

Integration of a brand in a music environment intended for commercial release

P&G Japan – Beacon Communications K.K. – “Fashion, Music, Vidal Sassoon”

Apple/The Bird & the Bee – Dennis Liu – “Apple Mac Music Video”

MTV Exit – Colman Rasic Carrasco – “Different Lives” (Radiohead)

The Coca-Cola Co. – Argonauten G2 GmbH – “Coke & Faithless”

NIN – 42 Entertainment – “Year Zero Alternate Reality Game”

McDonalds – OMD – “Big Mac Chant”

EVENTS AND INSTALLATIONS

Creative positioning of a brand outside traditional or online media

Southern Comfort – Arnold Worldwide – “SoCo Music Experience”

AMP – BBDO New York – “Human Energy”

7-Eleven – TracyLocke/Freshworks – “Simpsons Kwik-E-Mart”

Adidas – TBWA Germany – “Impossible Goalkeeper”

Lion Nathan – Publicis Mojo – “Speight’s Great Beer Delivery”

HBO – BBDO New York – “Voyeur”

BP – BIG / Ogilvy – “BP Helios House”