BERLIN — Warner Bros. Intl. Television Distribution has inked a multiyear licensing agreement with On Demand Deutschland, a joint venture between London-based On Demand Group and Germany’s Tele Muenchen Group, to launch its subscription video-on-demand service Warner TV.
Warner TV will offer theatrical pics and TV content to viewers in Germany, Austria and German-speaking Switzerland.
ODD operates VOD services on German cablers Kabel Deutschland and Unitymedia. It also supplies content to Telekom Austria’s Aon TV VOD service.
Warner TV programming will include titles from the “Batman,” “Ocean’s Eleven,” “Lethal Weapon” and “National Lampoon” franchises, as well as series such as “Friends,” “ER,” “Nip/Tuck,” “The Twilight Zone,” “Babylon 5,” “Joey” and “V.”
“This agreement with ODD reaffirms our commitment to the branded services business and marks our first such channel in both Austria and German-speaking Switzerland,” said WBITV prexy Jeffrey Schlesinger. “We want to provide viewers a legal and reliable way to watch our major movie and television titles conveniently whenever they want on demand.”
Added Bernd Schloetterer, ODD’s co-CEO, “We are planning a major push in the growth of VOD and SVOD services throughout the territory over the next 12 months and the agreement with Warner is a major addition to the appeal of our content service offer.”
The launch of Warner TV on ODD continues WBITD’s strategic expansion into subscription and advertiser-supported VOD services around the world.
WBITD has already launched Warner TV VOD channels with Top Up TV, Tiscali, Virgin Media and BT in the U.K., FASTWEB in Italy, ProSiebenSat.1 in Germany, USEN Corp.’s GyaO in Japan and Free in France. An additional service in India is set to launch later this year.
ProSiebenSat.1, meanwhile, is also bolstering its own VOD service and has signed a content deal with Discovery Networks Deutschland.
The agreement includes titles such as “Everest: Beyond the Limit,” “Bull Shark: World’s Deadliest Shark with Nigel Marven,” animal docu-series “Growing Up …” and reality shows like “American Chopper” and “Deadliest Catch.”
The programming will be offered to users of ProSiebenSat.1’s Maxdome VOD service.